“The Room” is completely without irony - and some would insist without logic - which is what makes it unintentionally hilarious.Īs Sestero and Bissell write in their book, this vanity project became “a blockbuster . The enjoyment of the film comes from the absolute earnestness of its awfulness. It slowly caught on, and monthly midnight screenings of the film began along with celebrities holding private “Room” parties to share their enthusiasm for this craptacular film. A cult of fans formed around the film after the theater posted a “no refund” sign, which dared viewers to sit through the entire film. The signage features Wiseau’s visage, the title, credits, website and (Tommy’s) phone number. Wiseau promoted the film with an expensive billboard in Los Angeles for five years. (Although no one knows how Wiseau came by his fortune, a bank teller assures a check-cashing crew member that Wiseau’s account is a “bottomless pit.”) The film earned $1,800 at the box office during its two-week, Oscar-qualifying run in Los Angeles in 2003, and received reviews only a masochist would read. In their book, Sestero and Bissell describe the film as an act of “cinematic hubris,” made in 2003 for $6 million of Wiseau’s money. “The Room,” for those who don’t know, is a cult film like no other. With the release of “The Disaster Artist,” the film based on the book of the same name by Greg Sestero and Tom Bissell, James Franco is actually generating Oscar buzz for playing Tommy Wiseau, the writer, director, producer and star of arguably the greatest bad movie of all time, “The Room.”
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